Gwen Holtsclaw is the founder and president of Cheer Ltd., Inc. A graduate of Methodist University and a former college cheer coach, Gwen is the designer of the private camp concept which Cheer Ltd brought to the spirit industry in 1988 as well as Cheer Ltd Nationals at CANAM and the National Cheer Conference. Among her other innovative contributions to the spirit industry are the two-day composite judging model currently being used in major cheer and dance championships across the country and the first national certification and education program for cheerleading judges, the National Cheer Judges Certification program.

Gwen's commitment to the spirit industry is reflected in her active role as a founding member of both NCSSE (National Council of Spirit Safety and Education) and SITA (Spirit Industry Trade Association). Gwen also serves as a founding member of the prestigious USASF (US All Star Federation) Sanctioning Committee, the OSIP (Organization of Spirit Industry Providers) board of directors representing NCSSE companies in addition to serving on various editorial boards. In 2006, Gwen coordinated the first National Safety Summit for industry leaders and served as an industry consultant for Cheerleading RIO, the first on-line injury reporting initiative.

Under her leadership, Cheer Ltd., Inc. was selected the North Carolina Small Business of the Year in 2004 and she was nominated for Ernst and Young's Woman Entrepreneur of the Year.

Gwen, who is the author of several cheerleading books and numerous magazine articles, is a North Carolina native and resides in Fayetteville, NC with her husband Tim. She currently serves on the Methodist University Foundation Board and is a former recipient of the Methodist University Outstanding Alumnus award.

A big part of Cheer Ltd...click on "Guess Who" to find out the newest member of our staff.

Darren Thompson

Darren Thompson - As Director of Project Development, Darren is responsible for researching and developing new projects, as well as scheduling and coordinating Cheer Ltd Regional Competitions, Open Championships and National Cheer Judges Certification Clinics. He oversees the Cheer Ltd National Directors in administering these events. An honors graduate of Methodist College in Fayetteville, N.C., Darren has over ten years of experience in the cheerleading industry and is the secretary of the NCSSE Board of Directors and Chairman of the Spirit Industry Trade Association (SITA). Darren was also the recipient of the 2005 SITA Leadership Award.

Scotti Marshburn

Scotti Marshburn - Scotti has worked through the ranks of the Cheer Ltd. family - first as a summer camp instructor and CANAM staff to the Director of Teams Sales. After her first year she was transferred to the National Cheer Conference Director and in 2005 was promoted as the Director of the prestigious Cheer Ltd. Nationals at CANAM competition. With 11 years of cheerleading experience, Scotti brings her unique passion and professionalism to the sport of cheerleading. In addition to the responsibility of being CANAM Director, Scotti also coordinates and directs the North Carolina High School Athletic Associations Invitational Cheerleading Championships as well as the Holiday Classic Competition. A cum laude graduate of Methodist College, Scotti resides in Fayetteville, NC with her husband Steve, son Blake and daughter Savanna.

Jamaal Legette

Jamaal Legette - As an Assistant Program Director, Jamaal supports the planning and operation of all Cheer Ltd events. He is a graduate of Methodist College in Fayetteville, N.C., where he was a member of both the football and cheerleading teams. While attending Methodist, Jamaal served on our CANAM and NCC event teams.  Jamaal works cheerleading by day and football at night as he is a star defensive end for the NIFL team - Fayetteville Guard, 2007-08 National Champions.

Lisa Thompson

 

Lisa Thompson - Lisa is currently the National CheerCon Director, overseeing the annual event as well as the coaching and cheerleader recognition awards. Previously, she was the private camps/clinic director. Lisa's work also involves many creative aspects of Cheer Ltd, such as advertising, eBlasts and eNews promotions, and the website. In 2003, she reorganized the National Cheer Judges Certification program and instructional manual extending the judging certification to an eight-hour course. Originally from Portland, OR, Lisa's extensive dance, cheer, and gymnastics experience led her to coach high school and all-star cheerleading for 13 years as well as open Oregon's first cheerleading gym. She is a past-president of the Oregon Cheer Coaches Association, Oregon's 1999 Coach of the Year and she assisted in hosting the Cheerleading Forum of America in 2002. Prior to her full time position with Cheer Ltd., Inc., Lisa judged Cheer Ltd's Nationals in Myrtle Beach and served as a National Director for the company. Lisa resides in Fayetteville with her husband, Darren and 3 children, Ragan, Tate and Landen.

Lori Wickham

Lori Wickham - Lori's Program Director position is divided between Private Summer Camps/Clinics and retail/ team sales for The Cheer Shoppe. Lori has recently taken over the camps / clinics segment after working brilliantly on the National Cheer Conference since she was hired corporately. Lori works closely with M.J. Soffe on regional, open, and nationals merchandising and designs as one of Cheer Ltd's corporate partners. Prior to her full time position with Cheer Ltd., Inc., Lori was a cheer coach for 18 years among which she led her Edison High School (Richmond, Ohio) team to six national titles. Besides coaching, Lori has served the world of cheerleading as VP of the Steel Valley Association, the Advisory Board for the OVAC Cheerleading Committee, OVAC All Star Cheerleading Coach, and was named the National Coach of the Year at our 2003 National Cheer Conference (NCC). Lori has worked with Cheer Ltd since 1991 as a National Certified Judge and National Director. Lori enjoys cheering on her husband, HS teacher and head football & track coach as well as her very athletic children, Derek and Alex.

Monique Lewis

Monique Lewis - As an Assistant Program Director, Monique supports and promotes Cheer Ltd. events throughout the year. If you get a call from Cheer Ltd, it could very well be Monique as she is key in keeping in touch with our valued and loyal customers. Monique is a graduate of Austin Peay State University in Clarksville, TN with a Bachelors Degree in Business Administration and Marketing. She is originally from California where she cheered for eight years scholastically and competed at nationals four of those years. Presently, Monique resides in Fort Bragg, NC with husband Brian and Trixie, her Jack Russell Terrier

2008 Summer Camp Staff

Back Row from left: Allison (NC), Fasha (IA), Tina (GA), Kelly Jo (WA), Spencer (MO), Breena (MO), Carlos (PA), Laney (WA), Crysta (TN), Sarah (GA), Rachel (IA).

Front Row from left: Lacy (NC), Jasmine (WA), Marissa (TN), Kelsie (NY), McKenzie (WA), Vonda (WA), Kelly (NJ), Stephanie (MO), Angela (VA), Sami (PA).

Not Pictured: Brittany Dickens (NC)

2007 National Directors

Back Row from left: Leslie (NC), Cassandra (CA), Kristin (MO), Tammy (NC), Chrissy (NY), Valerie (NY)

Middle Row from left: Jeni Jo (DC), Crystal (VA), Clarissa (KY), Britnee (AL), Doug (TN), Jennie (NC), Shannon (NC), Amanda (NC), Latresa (NC)

Front Row from left: Marie (IL), Wendy (MA), Jennifer (PA), Kelli Ann (MA), Anne (TN), Tonika (NY), Elisabeth (NC), Ayanna (NC), Whitney (NC)